Project overview
Project overview
Project overview
Groven
Groven
Groven is a mobile app designed to help shoppers quickly locate grocery items inside any store. By combining a shopping list with an interactive store map, the app guides users directly to the products they need, reducing time spent searching through aisles and making grocery trips more efficient.
Groven is a mobile app designed to help shoppers quickly locate grocery items inside any store. By combining a shopping list with an interactive store map, the app guides users directly to the products they need, reducing time spent searching through aisles and making grocery trips more efficient.
Services
UI/UX
Logo Design
Product Design
Motion
Year
Jan 2026
Tools
Figma
After Effect
Photoshop
Illustrator
Chat GPT
Problem
Problem
Problem
Hard to find items in stores
Hard to find items in stores
Hard to find items in stores
Grocery stores are large and often organized differently, which makes it hard for shoppers to quickly find the items they need.
People frequently walk back and forth between aisles, wasting time searching for products. This problem becomes more frustrating when shoppers are in a hurry or visiting an unfamiliar store.
Grocery stores are large and often organized differently, which makes it hard for shoppers to quickly find the items they need.
People frequently walk back and forth between aisles, wasting time searching for products. This problem becomes more frustrating when shoppers are in a hurry or visiting an unfamiliar store.
Solution
Solution
Solution
Find Items on the Store Map
Find Items on the Store Map
Find Items on the Store Map
Groven displays product locations on the store map so shoppers can quickly see where items are placed. Multiple selections are automatically organized into a shopping list.
Groven displays product locations on the store map so shoppers can quickly see where items are placed. Multiple selections are automatically organized into a shopping list.
User Interview
User Interview
User Interview
15-minute remote interview with 5 users.
15-minute remote interview with 5 users.
15-minute remote interview with 5 users.
Users find it difficult to navigate grocery stores due to hard-to-read signs, limited staff assistance, time constraints when locating items, and high costs or preference against delivery services, while wanting to select fresh ingredients themselves.
Users find it difficult to navigate grocery stores due to hard-to-read signs, limited staff assistance, time constraints when locating items, and high costs or preference against delivery services, while wanting to select fresh ingredients themselves.
User Flow
User Flow
User Flow
Font
Font
Font
Montserrat balances personality and function. Its geometric letterforms create a modern yet approachable tone while maintaining strong readability across maps, lists, and product information.
Montserrat balances personality and function. Its geometric letterforms create a modern yet approachable tone while maintaining strong readability across maps, lists, and product information.
32px
24px
20px
16px
14px
12px
Bold
Semibold
Medium
Regular
Montserrat
Color
Color
The palette for the app uses Blue and Lime Green to bridge the gap between technical reliability and the grocery industry.
The palette for the app uses Blue and Lime Green to bridge the gap between technical reliability and the grocery industry.
#757575
Body text
#B2EC00
Secondary
Mint Green
Pale Blue
#F0F3F5
Background
#1E1E1E
Headers, Captions
#D9D9D9
Borders, Dividers
#F5F5F5
Card background
#FFFFFF
Default background
#0076EB
Primary
Blue
High-Fidelity
High-Fidelity
High-Fidelity
Utilized an 8px grid system and established a comprehensive design system to ensure visual consistency and scalability across the entire project.
Onboarding
Through playful illustrations, the onboarding experience helps first-time users quickly grasp the app’s core features in an intuitive and enjoyable way. Illustrations were sourced from *Freepik and customized to match the app’s tone and visual identity.
Onboarding
The homepage streamlines your grocery run: quickly resume active lists, access favorite stores, and locate nearby stores.
Through playful illustrations, the onboarding experience helps first-time users quickly grasp the app’s core features in an intuitive and enjoyable way. Illustrations were sourced from *Freepik and customized to match the app’s tone and visual identity.
Onboarding
Through playful illustrations, the onboarding experience helps first-time users quickly grasp the app’s core features in an intuitive and enjoyable way. Illustrations were sourced from *Freepik and customized to match the app’s tone and visual identity.
Home
The homepage streamlines your grocery run: quickly resume active lists, access favorite stores, and locate nearby stores.
The homepage streamlines your grocery run: quickly resume active lists, access favorite stores, and locate nearby stores.
Bottom Navigation Menu
Designed a bottom navigation bar featuring Home for the dashboard, List for shopping management, and Profile for user settings and preferences.
Designed a bottom navigation bar featuring Home for the dashboard, List for shopping management, and Profile for user settings and preferences.
Store map / Shopping list
User selects a store to view its map, search for items, and locate them instantly.
Items are automatically organized into a shopping list and displayed on the map.
User selects a store to view its map, search for items, and locate them instantly.
Items are automatically organized into a shopping list and displayed on the map.
Milk
ADDED
Peanut putter
Apples
In Store Navigation
User can go directly to the items they need with in-store navigation that guides them along the most efficient route.
Their shopping list is seamlessly integrated, automatically optimizing the path for a faster, more intuitive shopping experience.
User can go directly to the items they need with in-store navigation that guides them along the most efficient route.
Their shopping list is seamlessly integrated, automatically optimizing the path for a faster, more intuitive shopping experience.
Launcher Screen / Success Page
Home
The homepage streamlines your grocery run: quickly resume active lists, access favorite stores, and locate nearby stores.
Resume active shopping
Fast access to frequently visited stores.
